Binance x Cristiano Ronaldo

Julie Bourges
Executive Producer
Film / Digital / Experiential

Selection of work
Axe x Netflix
Binance x Cristiano Ronaldo
Coca Cola
Coca Cola Zero
Canon x Dark Mofo
Diageo
e.l.f. Beauty
Fanta
Google
Hack your Future
Klarna
Samsung x Vivid Sydney
Samsung x SLS Australia
Uber

About me
French but happy
juliebourges.pro@gmail.com
www.linkedin.com/in/juliebourges

Current position

72andSunny Amsterdam

Binance x Cristiano Ronaldo
This campaign celebrates Cristiano Ronaldo's legacy through Web3 technology, commemorating key moments of his life and career.
Composed of 7 monuments representing a pivotal chapter in Ronaldo's journey and immortalized as crypto-collectibles.
From his early days on the pitch, his impact in Manchester, and his global triumphs.
The collectibles were released in 7 successive drops on the Binance NFT Marketplace, each selling out within hours.
They were designed with 3 rarity levels—Rare, Super-Rare, and Legendary—to cater to both casual fans and dedicated collectors.

Production Iconoclast / Sauvage
Director Ernest Desumbila

©Julie Bourges

Executive Producer

Amsterdam, NL