Uber
‘Safety Never Stops’ is a campaign to communicate Uber’s commitment to safety and showcase the host of pioneering and innovative safety features developed to ensure it.
While the message is serious, the campaign is humorous and light-hearted to help engage viewers and keep their attention.
The campaign includes an “in-ride safety video” to be seen on TV / cinema / online as well as OOH, radio spots, online ads and a printed in-ride safety cards which was distributed in all Uber cards for passengers to read while riding.
There were  campaign was adapted globally in Europe, USA, South Africa and Australia.

Production CANADA
Director Pensacola


©Julie BourgesExecutive ProducerAmsterdam, NL