Klarna
What happens when you bring together Kanye West’s set designer, Katie Perry’s groomer, and the most followed instagram dog?
The Klarna Pup-up Salon in NYC! The first salon made for dogs and humans.
We celebrated dogs and owners spending more quality time together while being able to do all their shopping on the Klarna app.
In our physical activation, duos could go in to spend quality time together, get pampered and groomed while shopping on the Klarna app.
And for the ones who couldn’t attend, we brought the experience online through a Snapchat Lens scanning both dog’s and their human’s faces to look matchy-matchy.
The campaign also extended with Films, OOH and a hand-painted mural in Brooklyn including toys for dogs to grab and go, and branded mobile stickers.
Production Biscuit
Director The Glue Society