Samsung x Surf Live Saving Australia
We launched Pocket Patrol, an app in partnership with Surf Live Saving Australia which displays exact positions of live beach dangers using augmented reality. Lifesavers use the app input real time data of rip currents, stingers, shallow sandbanks, sudden drop offs and submerged rocks. This allows beachgoers to identify dangers for themselves and change their own unsafe swimming behaviours.
Along the app was created a VR video demonstrating what it feels like to get caught in a rip current.
The Pocket Patrol VR video and app were launched with a 4-week activation in two major beaches in Queensland, Australia before being rolled out countrywide.
Production UsTwo Sydney / RapidVR